Travel + Leisure Names RS GPS a Top Travel App!
July 16th, 2010
RoadStoves is a one-stop-shop for getting your food business on the road. We offer custom equipped, specialty designed "road stoves" to take your food straight to your customers at a scale that's right for you. Vehicles, Permits, Insurance, Licenses... RoadStoves has you covered so you can get cooking
While the food-truck trend means great meals on the go, tracking down the actual vehicles can be difficult. Enter RoadStoves, which gives you an up-to-the-minute list of the nearest gourmet food trucks—along with directions to wherever they happen to be located. (Read the full article Here)
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JOSH HILLER AND MORRIS APPEL
Partners, RoadStoves, L.A.
What’s watchworthy? Without them, there might not be a Kogi Taco Truck.
Little more than a year ago, you would probably scoff at the idea that two guys selling Korean tacos prepared inside a roving truck would launch one of the hottest food trends of the year. But Kogi, thanks to a company called RoadStoves, changed all that.
Hiller (the tall guy, below) and Appel (in the shorts, next to dad Herman) helped Kogi Korean BBQ founder Mark Manguera get moving by renting him a truck to could bring his food to the tweeting masses.
Kogi caught on quickly not just for its taste, but for the vehicles and the use of social media to promote their locations. The trucks and the promotions created a buzz and a receptive audience almost from Day 1. Read the full article HERE
Wall Street Journal – January 8, 2010 – By Katy McLaughlin
Chef Roy Choi is standing in front of the restaurant space he closed on a day ago. It’s a 10-table, bare-bones dive, with the previous operators’ pen-drawn signs for $4.95 entrees hanging in the windows in a small West Los Angeles strip mall. Mr. Choi says he plans to open in late February. He and his partners have decided not to redecorate.
“Come back here in May,” he says. “There will be pandemonium in this parking lot. Cars backed up 20 deep.”
From any other chef, the prediction would seem ludicrous. But Roy Choi has achieved unlikely success before: He turned “Korean tacos,” served from a truck, into one of the most talked-about food trends of last year. Now, the 39-year-old, Tupac Shakur-quoting chef is aiming to prove that his street-food success was no fluke and that his unique culinary persona—part flavor-fusion visionary, part classically trained chef, part street rebel—can change the future of food. Read the full article HERE
In these lean times, few have the capital to open a brick and mortar restaurant. Crafty chefs and entrepreneurs are turning trucks into kitchens and hitting the road in some American cities. Jessica Machado investigates …
Ah, the California Dream. Girls in short shorts, sunny afternoons in Venice Beach, drives down the Hollywood Walk of Fame. A cheesy truffle burger named “the cougar.”
The ladies behind Baby’s Badass Burgers in Los Angeles are living the young entrepreneurs’ fantasy: a cheap start-up (under $15,000), a hip theme (hot chicks serving meat) and a lucrative trend that’s only gaining momentum (mobile food). Read the full Article HERE
Baby's Badass Burgers, Kogi, Marked5, News
The food truck company that helped put Kogi Korean BBQ on the map is in talks with several Orange County operators who want to join the gourmet-food-on-wheels trend.
“Orange County is the next frontier,” said Morris Appel, co-founder of roadstoves.com, which leases food trucks to restaurateurs joining the mobile food craze. Read Full Article in the O.C. Register
Chef Choi and his Kogi Korean-BBQ taco truck: gourmet dining at recession-proof prices via Twitter alerts.
TIME MAGAZINE – California, you may have heard, is an apocalyptic mess of raging wildfires, soaring unemployment, mass foreclosures and political paralysis. It’s dysfunctional. It’s ungovernable. Its bond rating is barely above junk. It’s so broke, it had to hand out IOUs while its leaders debated how many prisoners to release and parks to close. Nevada aired ads mocking California’s business climate to lure its entrepreneurs. The media portray California as a noir fantasyland of overcrowded schools, perpetual droughts, celebrity breakdowns, illegal immigration, hellish congestion and general malaise, captured in headlines like “Meltdown on the Ocean” and “California’s Wipeout Economy” and “Will California Become America’s First Failed State?” Actually, it won’t. -Read full article at TIME.COM
Food Trucks Keep it Rollin
On a typical Thursday night in downtown L.A., a $2 taco from the Kogi Roja truck will also cost you 45 minutes of your life. As the 50-person line snakes through the courtyard of the Japanese American National Museum, a DJ spins a mix of reggae, hip-hop and ’80s hits. Tourists pose for pictures in front of the Kogi logo while Twitter-addicted truck junkies, grooving to the beat, patiently wait. Some people show up too late to get a taco at all. source
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