Restaurant Hospitality’s 10 to watch in 2010
January 13th, 2010
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JOSH HILLER AND MORRIS APPEL
Partners, RoadStoves, L.A.
What’s watchworthy? Without them, there might not be a Kogi Taco Truck.
Little more than a year ago, you would probably scoff at the idea that two guys selling Korean tacos prepared inside a roving truck would launch one of the hottest food trends of the year. But Kogi, thanks to a company called RoadStoves, changed all that.
Hiller (the tall guy, below) and Appel (in the shorts, next to dad Herman) helped Kogi Korean BBQ founder Mark Manguera get moving by renting him a truck to could bring his food to the tweeting masses.
Kogi caught on quickly not just for its taste, but for the vehicles and the use of social media to promote their locations. The trucks and the promotions created a buzz and a receptive audience almost from Day 1. Read the full article HERE
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