The Economist Covers Mobile Food
December 11th, 2009
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In these lean times, few have the capital to open a brick and mortar restaurant. Crafty chefs and entrepreneurs are turning trucks into kitchens and hitting the road in some American cities. Jessica Machado investigates …
Ah, the California Dream. Girls in short shorts, sunny afternoons in Venice Beach, drives down the Hollywood Walk of Fame. A cheesy truffle burger named “the cougar.”
The ladies behind Baby’s Badass Burgers in Los Angeles are living the young entrepreneurs’ fantasy: a cheap start-up (under $15,000), a hip theme (hot chicks serving meat) and a lucrative trend that’s only gaining momentum (mobile food). Read the full Article HERE
Baby's Badass Burgers, Kogi, Marked5, News
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