Here Comes the ESPN World Cup Experience
June 11th, 2010
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ESPN Launches Match Trucks With Food From Chef Roy Choi
ESPN Match Truck
The 2010 FIFA World Cup is just around the corner and ESPN has geared up to launch ESPN Match Trucks, basically uber food trucks (in LA and NYC) with high definition, LCD video screens to broadcast the World Cup matches. Read full article here.
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It’s a sign of the times: Anisette’s Alain Giraud will be handing out free samples from a food truck on the Third Street Promenade. “I’ve never worked inside a truck so I don’t want to get too ambitious,” he says of the French delicacies he will prepare.
Food Trucks Keep it Rollin
On a typical Thursday night in downtown L.A., a $2 taco from the Kogi Roja truck will also cost you 45 minutes of your life. As the 50-person line snakes through the courtyard of the Japanese American National Museum, a DJ spins a mix of reggae, hip-hop and ’80s hits. Tourists pose for pictures in front of the Kogi logo while Twitter-addicted truck junkies, grooving to the beat, patiently wait. Some people show up too late to get a taco at all. source
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